My Story

Hey, I'm Lidiya

I’m a blogger, course creator and business owner on a mission to help women create an abundant biz so they can live a fearless life and provide epic value.

lidiya kesarovska about

You have the potential to achieve anything. You can play by your rules. You can start a business. You can make $100K/year. And I’m here to show you how.

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What if I told you there was a better way?

In 2013, I started a self-improvement blog called Let’s Reach Success. Back then I had no idea what blogging was all about.

Fast forward to now, it gets 1 million visitors, is approached by sponsors all the time and earns me thousands of dollars each month thanks to the different monetization strategies I’ve implemented, is recession-proof and is the foundation of my mission to help ambitious women do the same.

This income has allowed me to never be part of the corporate world, to leave my home country and start a new life in my dream destination, to be confident in my abilities and earning potential.

I’m convinced a blogging business can do the same for you!

Becoming your own boss won’t just help you earn, grow, and secure your future. There’s more to that, especially as a woman.

You’ll become independent in every possible way. Gender roles, age, ethnicity and social norms won’t limit your potential.

You can be the breadwinner of your family and still be at home with your kids (plus, you’ll be a role model to them).

You can embrace your true self and build your brand around it, which will attract your dream clients. You can use your income and flexibility to live anywhere and travel any time.

The online business you create and grow will teach you discipline and principles that you’ll apply to other aspects of your life. You won’t let anyone bring you down, won’t be in a toxic relationship, and won’t stay in an environment that’s not the right fit for you (as you’ll see soon, all this is part of my story).

Below, is the real (and detailed) version of my story, my journey, my business, my lifestyle design project, and basically everything that has helped me be where I am today and help others go through the same transformation.

For each stage of my life in the past 10 years, there was resistance, doubts, fear, and obstacles. That’s part of the process and one of the main reasons why I wanna share it all – the hustle, the confusion, the mistakes, the insecurity.

Core Values

Here are the values I live by and which my business, brand and content represent:

the beginning

How I Started My Blog and Became Location Independent

Before and during my early 20s, I wasn’t satisfied with my life. I was dreaming about changing and maybe leaving my home country and doing something I love.

I wasn’t part of the corporate world yet but knew pretty well I never want to end up in it either. So I had to start doing something about it at an earlier age. That was a turning point in my self-improvement and business journey because it motivated me to start looking for ways to change my reality. 

But I didn’t know where to start, I didn’t have a purpose and clear direction. There was this huge gap between the life I wanted to live and the one I was living.

I read The 4-Hour Workweek by Tim Ferriss (one of my mentors back then) and opened my eyes. I wanted to make enough money online so I could live anywhere and be my own boss. 

I created Let’s Reach Success when I was in university. It started as a personal blog on the topics of self-help, successful habits, productivity and forming a strong mindset. 

Back then, I knew nothing about blogging or how anyone could make money online. I enjoyed the process of getting to know WordPress and learning things about publishing content online. 

I did a ton of research, got some traffic, started reading about other bloggers, and began seeing myself as a real blogger. 

However, my first income online wasn’t thanks to my blog. It was from freelance writing. 

Because I was writing so much on my blog, I decided I can offer the same to others and get paid for it. I used my published work as my portfolio and applied for jobs on sites like Upwork. That’s how I earned my first $100. 

After that, I replicated the process. Once I was earning a few hundred dollars a month, I could cover my expenses. That’s because I had the chance to live with my parents and my home country – Bulgaria – allows for a cheap lifestyle. 

Soon, I began dreaming bigger and that changed the game.

The One-Way Ticket That Changed My Life

Some time later, I had a regular income from freelancing and was earning a bit as a blogger too (mainly from sponsored content).

Soon I graduated from university and was done with formal education, although the usual career trajectory involved doing a Masters and finding a regular job. That world wasn’t for me, though. 

I was making more than $1000 now and that was enough to give me the confidence to take action and do something that changed the rest of my life – moving to another country.

Lifestyle design is about freedom, reclaiming your time, doing things you like, spending each day in the best way possible, feeling the way you want to, spending your time in ways you find enjoyable, and making it all meaningful by helping others with what you do and leaving a dent in the universe. 

That’s how I wanted to live and it meant leaving my country, being away from family and friends so I could be independent, and growing my business to achieve financial freedom. 

I had a plan: I wanted to move to the Netherlands – my favorite country – and start over. I also wanted to make more money on a monthly basis and eventually leave freelance writing behind and do work that matters, on my own terms. 

I got a one-way ticket to Amsterdam at the end of 2016, found a place to live in the next 10 days (while staying at an Airbnb) and never looked back. I didn’t have any idea how it will go but I trusted my abilities that I could handle it

I successfully started my life there.

The fact that I hustled hard before moving to the Netherlands and that I created this whole lifestyle myself out of nothing, meant that I appreciated everything about it and would not allow anything to take it from me.

From a Freelancer to a Full-Time Blogger and Biz Owner

At the beginning of 2017 (just a few months after relocating) I traveled to Thailand and spent 5 weeks there. Once I was back from Asia (where I had plenty of life-changing experiences), though, I had some financial struggles.

These 5 weeks I was living more (which is great) but not working enough and not being focused on my goals. So, the income decreased to the point where I was mostly earning from freelancing again. When I got back to the Netherlands, I didn’t have any more savings so when the bills started coming, my creative energy and business vision were replaced with money problems.

That was another turning point in my journey.

Freelancing became my new comfort zone and it limited my skills and talents, I exchanged time for money and had to answer clients’ expectations. I wasn’t paid what I deserved.

Up until that point I didn’t manage my money well and wasn’t looking at the big picture of my financial situation. This changed everything and even though no one helped me with a loan or anything, I promised myself I’d never allow myself to be in such a financially insecure position again.

My main mistake was that I was trying to figure it all out on my own and was doing the same things as before, so of course nothing changed in my income and business. I was also scared to dream bigger.

It was time for action.

I diversified my income (half of my money was coming from freelance writing, and the other half from sponsored content). 

At the same time, I was learning more about blogging, doubled my rates, invested more in my blog and my education, published content for my platforms and was growing my brand.

I grew blog traffic and made ad revenue a monthly passive income stream. Since then, my income has only been growing, I have savings and am careful with what I spend money on, yet I learned how to enjoy life more and invest in experiences that truly give me joy or help others in some way.

Soon after that, I had my first $5K month as a blogger

At the beginning of 2018, I also registered a company in Amsterdam as I knew I’d spend the rest of my life in this country.

the next stage

Better Lifestyle + Business

Okay, so once I was a full-time blogger, it was time to make those $5K/months a regular thing (not just luck) so I took courses (such as Six-Figure Blogger and Pinterest Traffic Avalanche), began listening to experts in my niche who had the same biz model, started creating digital products, diversified my income to earn in 4 different ways, and raised my prices.

The more I invested back in my blogging business (a better hosting provider, email marketing tools, promo materials, great design, etc) and myself (through courses on the topics I wanted to focus on such as email marketing and digital products), the more results I was seeing and the clearer the next steps were becoming.

That’s when I packed all my knowledge and experience to create my signature course Blog to Biz System. It’s now the main training program I offer to my students.

In it, I break down all my years of experience into an actionable framework and system that you can customize and apply to your own blogging business and achieve clarity, provide epic value with your content, create multiple income streams (most of which passive) and use that income to live a fearless life.

financial freedom course

Key lessons include:

  • Getting into the right mindset (+ setting goals & finding your niche and audience)
  • Creating a brand, not just a blog + building your email list (that’s where the magic will happen)
  • Building traffic in more than 1 way + optimizing your blog like a pro
  • Learning the ins and outs of affiliate marketing, blog sponsorships and digital products (your 3 key income streams).

Creating the course was challenging and I’m constantly updating it, but it was one of the best business decisions I’ve ever taken as it’s what helped me realize that my blogging business is about to turn into a digital course business.

This is one of the best ways to serve my audience and help as many women as possible as the course is self-paced.

On a more personal note, at that stage I also felt financially stable and confident enough to make another rather expensive but necessary move.

I was renting a room in someone else’s apartment and it wasn’t a nice place. Perfect for a start, but now it was time to change the environment, leave the comfort zone again, and improve the quality of my lifestyle.

So after a lot of hesitation and worrying, I moved to the exact place I had in mind – a studio in a newly built building in one of my favorite areas of Amsterdam, and specially built for young professionals (there’s even a coworking space downstairs).

Knowing that I work mostly from home, there’s nothing better than creating the ideal work environment. It leads to being grateful every day for what the online business has made possible and be even more motivated to work harder.

The road to $100K + real impact

Fast forward to 2020, when the pandemic hit the world, I became even more motivated to grow as a person and as a business owner and reach the right people through my blog and courses so I can help them become their own boss and create freedom in their life.

This was the year I got out of a toxic relationship (a big love story I had going for 3 years up to that point but which had plenty of things wrong and caused me a lot of drama and pain down the road) and showed to myself that I got this. It’s also what was yet another factor leading me in the right business direction.

Till now, my branding was all over the place and I was trying to speak to everyone. 

Thanks to taking strategic courses (such as Rapid Course Formula by Nathan Chan and The Hot List by Krista Dickson), I narrowed down my ideal audience, defined my brand mission, voice and promise.

My goals now are getting to $100K, going from a blogger to a full-time course creator, reaching the right people and helping them transform their life the way I did mine, and entering my 30s with more confidence and purpose than ever.

The way to do it is through courses, email marketing, rebranding, sharing my story more and to the right people, connecting with these women more, putting myself out there and being vulnerable, and forming partnerships.

I released other digital products such as $1K Blogger (a course for beginner bloggers teaching you how to build a blog that makes $1K/month in passive income) and The Blog Income Toolkit (proven strategies and done-for-you templates to boost your blog income).

I started serving only ambitious women who want to build a blogging biz and be their own boss.

This is important to me because as a woman, starting an online biz and earning your own income, from home, on your own terms, means that:

  • You don’t have to be part of the corporate world (where we are often paid less than men and treated differently);
  • You don’t have to answer to anyone and don’t need a man to be financially stable;
  • You can be unapologetically confident, embrace your true self and play by your own rules (instead of being put in gender boxes, having to follow society’s norms or feeling inferior to men);
  • You can be a role model to your kids and inspire all other women that you touch through your work and brand;
  • Making your 30s, 40s and so on your best years ever, instead of letting others dim your light;
  • Using their successful online biz and the independence you have to take control of all other area of life.

I can have tears in my eyes just from writing these reasons. That’s how powerful they are to me and that’s how grateful I am to have overcome these obstacles, so it’s my mission to empower others to do the same.

If you’ve read this far, you too want more out of life and are ready to crush your goals, You just need some guidance and support along the way.

I’m no different than you. We all have the same potential and capabilities, but I just pushed through the fears and confusion at any next stage and reached the next level (once I knew exactly what I wanted). If you’re excited to do the same, I’d like to help you.

Here are the different ways to work together.

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